Job Vacancies at Coca-Cola Kwanza July 2026, Coca-Cola Beverages Africa (CCBA) presents exciting opportunities for Route To Market Specialists, to join the Sales & Marketing team at CCBA. The roles will report to the Country Lead Route To Market.
CCBA is the 8th largest Coca-Cola?authorised bottler?in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola?ready-to-drink beverages?
sold in Africa by volume. With over 14 000 employees in Africa, CCBA?group?services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte
Job Title:Â Route To Market Specialist
Job Category Commercial – Sales and Marketing
Company Coca-Cola Kwanza (Tanzania)
Key Purpose:
The key purpose of an RTM Specialist is to support the implementation and optimization of route-to-market strategies to ensure efficient product distribution and market penetration
Key Outputs and Accountabilities include, but not limited to:
Regularly review operational KPI performance, including Ordered vs. Delivered metrics and ensure adequate stock levels are maintained.
Monitor the sustainability of distribution partners through monthly and quarterly Profit & Loss (P&L) reviews, DOSA audits and the implementation of corrective action plans.
Ensure all customer master data related to sales is accurately maintained to support reliable business reporting and informed decision-making.
Optimize resource allocation and customer visit sequencing to drive cost-effective operations and efficient route management.
Develop and present well-evaluated Route-to-Market (RTM) proposals that enhance sales performance, customer engagement and promotional effectiveness.
Ensure RTM simulations result in feasible and successful implementation plans aligned with business objectives and market requirements.
Apply the business RTM model to efficiently allocate resources and schedule customer visits, achieving targeted cost objectives annually or as business requirements evolve.
Ensure all customer interactions are aligned with the RTM model to maximize operational efficiency, customer coverage and cost effectiveness.
Evaluate existing RTM structures to identify improvement opportunities and recommend optimized RTM solutions for commercial initiatives.
Assess product, promotional, market, customer and employee-related factors to strengthen RTM effectiveness and improve overall commercial performance.
Conduct RTM simulations using established parameters to validate the feasibility and effectiveness of proposed models prior to implementation.
Analyze RTM simulation outcomes to confirm alignment with business objectives and operational practicality.
Collaborate with Finance, Human Resources, Central Sales, Regional Sales teams and other key stakeholders to align RTM strategies and ensure consistent execution across the business.
Identify and resolve discrepancies affecting RTM strategies while regularly reviewing RTM processes, gathering stakeholder feedback, and implementing continuous improvement initiatives.
Continuously adapt RTM strategies and processes to respond to evolving business needs, ensuring sustained operational efficiency and commercial effectiveness.
Qualifications and Experience:
Qualifications:
Bachelor’s degree in Logistics, Marketing, Business, or a related field
Experience:
3-4 years experience in sales within an FMCG environment
Experience in applying RTM principles to optimize sales operations would be advantageous
Advanced proficiency in Microsoft Excel and experience with routing and logistics software
Skills:
Proficient in maintaining large datasets, ensuring accuracy and consistency for reporting and analysis
Strong understanding of RTM models, with the ability to apply and interpret these models in a commercial setting
Ability to evaluate and recommend optimal RTM solutions based on market, product, and customer needs
Advanced skills in Excel for data analysis and modeling, including proficiency with routing and logistic software
Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions
General
Closing date: 24th July 2026
The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
Only applications submitted through the e-recruitment portal will be accepted.
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